1. Information We Collect

We collect information in the following ways:
‍Information You Provide Directly:‍

• Contact form submissions (name, email, phone number, message content)
• Intake or consultation requests (child's age, general service interests, insurance information)
• Career applications and resumes
• Newsletter or blog subscription details

Information Collected Automatically

• IP address, browser type, device information
• Pages visited, time on site, referral source
• Cookies and similar tracking technologies (see Section 5)

Protected Health Information (PHI) If you become a client, information related to your child's diagnosis, treatment, progress, and care is considered Protected Health Information under the Health Insurance Portability and Accountability Act (HIPAA). This information is governed separately by our Notice of Privacy Practices, provided at intake, which explains in detail how PHI is used, shared, and protected. This website Privacy Policy does not govern PHI collected through clinical services — the Notice of Privacy Practices takes precedence for that information.

2. How We Use Your Information

We collect information into:‍

• Respond to inquiries and schedule consultations
• Provide, coordinate, and improve ABA therapy services
• Communicate appointment reminders, billing, and service updates
• Process employment applications
• Improve our website's content, usability, and performance
• Comply with legal, regulatory, and insurance requirements
• Send newsletters or educational content, where you've opted in

We do not sell personal information to third parties.

3. How We Share Information

We may share information with:

• Service providers who support our operations (e.g., scheduling software, billing platforms, hosting providers), bound by confidentiality obligations
• Insurance providers and payers, as necessary for authorization and billing
• Other healthcare or educational professionals, only with appropriate authorization or as permitted under HIPAA (e.g., coordinating care with a pediatrician or school)
• Legal or regulatory authorities, when required by law, court order, or to protect health and safety

We do not share PHI for marketing purposes without explicit written authorization.

4. Children's Privacy

Our services are designed for children receiving ABA therapy, and our website is intended for use by parents, guardians, and adult caregivers — not for direct use by children. We do not knowingly collect personal information directly from children through our website. All intake and clinical information regarding a child is provided by, and communicated with, the child's parent or legal guardian.

5. Cookies & Tracking Technologies

Our website may use cookies and similar technologies to:

• Understand site traffic and visitor behavior (e.g., Google Analytics)
• Improve site functionality and user experience
• Support advertising or retargeting efforts, where applicable

You can adjust your browser settings to refuse cookies; however, some site features may not function properly without them.

6. Data Security

We implement administrative, technical, and physical safeguards designed to protect personal information and PHI from unauthorized access, use, or disclosure, consistent with HIPAA Security Rule requirements. This includes secure data storage, restricted access controls, and staff training on confidentiality practices. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

7. Your Rights

Depending on your relationship with us and applicable law (including HIPAA and Texas state privacy law), you may have the right to:

• Request access to your child's clinical records
• Request corrections to inaccurate information
• Request a copy of our Notice of Privacy Practices
• Opt out of marketing communications
• Ask how your information has been disclosed

To exercise any of these rights, contact us using the information in Section 9.

8. Third-Party Links

Our website may contain links to third-party websites (e.g., insurance portals, social media). We are not responsible for the privacy practices or content of external sites and encourage you to review their respective privacy policies.

9. Contact Us

If you have questions about this Privacy Policy or how your information is handled, please contact:

Empowering Minds ABA

2002 Timberloch Place, The Woodlands, TX 77380

(713) 955-1454

info@empowercareaba.com

10. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The "Last Updated" date at the top of this page will indicate the most recent revision. We encourage you to review this page periodically.

This Privacy Policy addresses general website data practices. It does not replace, and should be read alongside, Empowering Minds ABA's HIPAA Notice of Privacy Practices, which governs the use and disclosure of Protected Health Information.